Our marketing, business and research experience is here to advantage achievement of your strategic marketing goals via providing support in:
- Prior market performance assessment
- Identifying and exploring opportunity spaces
- Measuring performance and improving Return-Of-Investment (ROI)
- Developing marketing strategy
- Creating marketing plan
To ensure a sustainable competitive advantage for your business we offer long-term and future-oriented approaches to understand the needs and desires of the audience at every stage of the product life cycle.
Concept evaluation
Product evaluation
Package evaluation
Price optimization
Consumer insights
Opportunities and innovation
Segmentation
Monitoring Trends
The strategy for successful brand development is vitally linked to the brand's ability to connect with the audience on functional and emotional level. Therefore, we are committed to creating the upright methodological solutions to identify the fastest growing consumer knowledge and integrate it in the direction of brand positioning and strengthening of brand health as to support growth of your business:
Brand positioning
Brand health & perception
Communication effectiveness
Advertising evaluation
We know that a better understanding of the reasons that activate an excellent customer experience and loyalty is an integral part of your organization's philosophy. By our experience in marketing research, consulting, business modeling, large data management and anticipation of future behavior, we support you in designing, developing and implementing successful customer experience and loyalty strategies and programs.
User experience
Satisfaction and loyalty
Touchpoints effectiveness
Gain comprehensive insights into what happens at the point of purchase, what drives the choice of channel/ store, who are shoppers and how to tailor marketing activities for them.
In-store journey and navigation in front of the shelf
Chanel/store choice
Shopper’s profile
Addressing society’s urgent challenges via evaluation of social projects and their impact as well as diagnostics of social issues such as health and aging of population, sustainability, education system and culture.
Supporting agencies, universities and non-profit organizations in their efforts to be more effective following public-policy outcome.